malou
CARA ♥️ KARL
11-2022
3D Asset creation for the CARA ♥️ KARL campaign produced by POST NEON. 3D Assets created: Lighting design, stage design, environment design. Marvelous 3D clothing/garment fitting, animation retargeting.
BRANDING • ASSET DESIGN
A big part of the CARA ♥️ KARL campaign is the campaign film shot in Amsterdam by @scandebergs. We added our own shots of the Cara and Karl 3D avatars.
@CaraDelevingne posed with our 3D avatars to show off the collection. These images were used all over the world, from posters in the streets of Paris to giant building murals in Milan. The digital avatars were also featured on some of the collection's clothing pieces.
Client
@karllagerfeld
Directors Live Action
@scandebergs
3D Character design
@carlaalmeda_ @post.neon
3D Clothing
@mahangoevirtualstudio @post.neon
Motion Capture
@hetnieuwekader @sabajoao @michielvanmaaren
Character animation
@hetnieuwekader
3D Designers
@thomas_djb @batlabat @pblankenzeearts @malousandig @vito.bobo @jimbrady_ @atoombomsecret @nielsmoolenaar
Production
@post.neon