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malou

CARA ♥️ KARL

11-2022

3D Asset creation for the CARA ♥️ KARL campaign produced by POST NEON. 3D Assets created: Lighting design, stage design, environment design. Marvelous 3D clothing/garment fitting, animation retargeting.

BRANDING • ASSET DESIGN

A big part of the CARA ♥️ KARL campaign is the campaign film shot in Amsterdam by @scandebergs. We added our own shots of the Cara and Karl 3D avatars.

@CaraDelevingne posed with our 3D avatars to show off the collection. These images were used all over the world, from posters in the streets of Paris to giant building murals in Milan. The digital avatars were also featured on some of the collection's clothing pieces.

Client
@karllagerfeld

Directors Live Action
@scandebergs

3D Character design
@carlaalmeda_ @post.neon

3D Clothing
@mahangoevirtualstudio @post.neon

Motion Capture
@hetnieuwekader @sabajoao @michielvanmaaren

Character animation
@hetnieuwekader

3D Designers
@thomas_djb @batlabat @pblankenzeearts @malousandig @vito.bobo @jimbrady_ @atoombomsecret @nielsmoolenaar

Production
@post.neon

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